the design portfolio of kiana shavalier
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Les Grands Feux Loto-Québec

 
 
 

Les Grands Feux Loto-Québec

Introducing Les Grands Feux Loto-Québec, a fireworks festival that occurs annually in Quebec City on the St. Lawrence River. Often overshadowed by a similar event in Montreal, Les Grands Feux still attracts thousands of people a year to Quebec’s capital for a free festival that blends music and pyrotechnics together into 6 beautiful nights of light and sound.

 
 
 

The Redesign

After a thorough exploration of visual styles and research, I finally came up with a brand that was fun, appealed to a wide audience (fireworks are fun for everyone), and bold. I used the quirky sans Classic Grotesque for the logo, and framed primary colours with the black of the night sky to create a high contrast effect. I sought quirkiness in the graphic elements as well to keep the design from veering into corporate territory. Approachability was key. And of course, I was sure to keep the system bilingual.

 
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The first object I designed with the system as it neared completion was the booklet below. I’d tried designing other pieces with different designs and didn’t reach something that worked until I got to the booklet. There were enough levels of type hierarchy and complexity that updating the other festival components became fairly straightforward afterward.

 
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The Swag

Sometimes the best things about festivals are the goodies! Since the basic informational pieces had been designed, it was fun to create some festival loot. I designed some cheap fireworks glasses that could be handed out at the event. I didn’t actually get the prismatic paper for the lenses though, which is why they look empty in the photos.

 
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The Environment

To generate excitement throughout the cities, it made sense to make light pole banners that could temporarily line the streets. I played around with the colour palette to get some variety in the look.

 
 

Thoughts

This project was incredibly challenging for me because I was trying to appeal to a wide demographic while also creating something stylish. I went through a lot of designs before I starting using Classic Grotesque, and it became the anchor for the whole project because it had the feeling I was aiming for. I found that I did too much at first, and had to scale back elements like the colours and patterns for the system to finally come together.